The ItsMy Group
The ItsMy Group (IMG) is an Australian technology and services business helping transform the way insurance products and services are compared, distributed and managed. Founded in 2013 by CEO Gerald Brown, IMG has partnered with insurers, comparison platforms and distribution networks for more than a decade to deliver scalable technology solutions, operational support and compliant customer experiences across the private health insurance ecosystem.
45+
Active Clients
Our Mission
At IMG, our mission is to simplify and modernise the insurance journey through scalable technology, strong compliance frameworks and customer-focused solutions. We work closely with insurers and distribution partners to create smarter, more efficient ways for Australians to compare and access insurance products.
Through a combination of technology, operational expertise and deep industry knowledge, we aim to deliver better customer experiences, stronger partner performance and sustainable long-term growth across Australia’s evolving insurance landscape.
30
Health Insurers
100+
Employees
We've developed a service model designed to elevate your business' performance.
We've developed a service model designed to elevate your business' performance.
Growth Made Simple
Innovative Technology
Our commitment to innovation and continuous improvement ensures our technology will keep you ahead of the curve.
Leverage our expertise and services to grow your business, without growing your operating model - allowing you to focus on what you do best.
Why IMG?
Your Success is our Priority
We know Health Insurance
Led by an Executive Team with decades of combined industry experience, your customers will be guided by a talented team of passionate experts.
Meet Our Team
Executive Team
Leadership Team
Get in touch
Whether you're looking for more information about our services, or a current Partner needing support, we're here to help.












